Originally known as the Priceline Sisterhood Foundation, it was inspired by a powerful moment when Sir Bob Geldof spoke at a Priceline Pharmacy event, sharing stories of his charitable work and igniting a passion for change.
Soon after, a national survey with over 25,000 voices helped shape the Foundation’s path, guiding the selection of Charity Partners that reflected the causes closest to the hearts of women across Australia.
Over the years, the Foundation has proudly raised millions of dollars for charities delivering programs to support women and their families. Grants were always given to support capacity building, in the belief that this is one of the most effective ways to strengthen charities delivering vital programs on the ground.
In 2022, Wesfarmers Health was formed following the acquisition of Australian Pharmaceutical Industries, the parent company of Priceline. As Wesfarmers Health expanded its footprint, the Sisterhood Foundation continued to evolve — seeking new ways to deepen its impact and grow alongside this broader network of health-related businesses.
The Foundation was powered solely by Priceline volunteers, until 2024 when a dedicated Executive Officer joined the team.
By 2025, the Foundation embraced a renewed strategic direction, placing a sharper focus on the health and wellbeing issues affecting each Australian woman and girl. With this evolution came a refreshed identity: now simply the Sisterhood Foundation, it stands as the official charity partner of all Wesfarmers Health businesses.
Throughout this journey, the Priceline and Priceline Pharmacy store network has been the beating heart of the Foundation. Their unwavering support, generosity, and belief in the mission have powered every step forward—and for that, we are deeply grateful.
Backed by a network committed to improving health outcomes across Australia, the Foundation is ready to amplify its reach, deepen its impact, and continue championing the wellbeing of women and girls for generations to come.
